Living Da Life Since 1983

Our Mission

Being one the longest running water sports outfitters in Hawaii we have put our experience to work in locating some of the best outdoor gear available on the planet. This has been the mainstay of our mission statement. Please visit our Da Life Outdoor Gear Shop



"Live happy and be a good person"

-Krishan Yatagame (ambassador/team rider)

What We Do...

Surf, Paddle, Sail, Fish, Dive, and Rappel Down Waterfalls

We have been able to bring together a terrific group of individuals who love the ocean and the lifestyle we promote.  Our team of outdoor athletes are enthusiastic about sharing their knowledge of water sports and is supported by players who have been equally vigilant in promoting the healthy outdoor lifestyle that is so easy to embrace in Hawaii.  

Hawaii's Fastest 50 Growing Companies

  • 2012
  • 2013
  • 2014